Let’s be honest: most real estate teams recruit as loudly and broadly as they can.

• Mass emails

• Generic job posts

• “Let’s grab coffee” messages sent to every licensed agent in the zip code

It’s not strategic — it’s spray and pray.

And if you’ve ever felt like just another name ...

Recruiting gets talked about like it’s the engine behind every great real estate team.

So you send messages. You book coffees. You follow up. And sometimes, it works.

But the kind of agents you really want on your team? They’re usually not raising their hand.

They’re not clicking “apply.”

The...

You brought on a new agent to the team. They seemed sharp, motivated, and friendly - said all the right things.

You had a good feeling about them — and maybe even a decent first few weeks.

But now six months later, you’re wondering why it’s not clicking.

Leads aren’t converting. Accountability’s ...

We’ve tested them.

We’ve paid for them.

We’ve followed the “system.”

And yet… most real estate teams still find themselves interviewing people who don’t stick, wasting leads, and onboarding agents who vanish before month three.

Why?

Because most hiring platforms are solving for the wrong proble...