Articles

Stop Recruiting & Start Attracting: How to Become a Magnet for Quality Agents career-alignment recruiting May 15, 2025

Recruiting gets talked about like it’s the engine behind every great real estate team.

So you send messages. You book coffees. You follow up. And sometimes, it works.

 

But the kind of agents you really want on your team? They’re usually not raising their hand.

They’re not clicking “apply.”

The...

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The 3 Critical Filters You Should Be Using in Every Hiring Decision career-alignment recruiting May 09, 2025

You brought on a new agent to the team. They seemed sharp, motivated, and friendly - said all the right things.

You had a good feeling about them — and maybe even a decent first few weeks.

But now six months later, you’re wondering why it’s not clicking.

Leads aren’t converting. Accountability’s ...

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Understanding Why Your Personality Matters When Choosing a Real Estate Career career-alignment real-estate-industry Apr 23, 2025

You’ve probably heard it a hundred times by now:

“Real estate is what you make of it.”
“You get out what you put in.”
“Just follow the system.”

And while effort definitely matters, here’s the truth no one talks about:

Not every real estate path is built for every personality. 

And if the one y...

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Are You Wasting Time Pursuing the Wrong Career Track in Real Estate? career-alignment real-estate-industry Apr 17, 2025

You got into real estate for a reason.

Freedom. Flexibility. The opportunity to build something of your own.

But lately, you’ve started wondering if you made the right call — or worse, if you’re just not cut out for this.

Maybe you’ve been grinding for months with little to show for it.

Maybe th...

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The 85% Failure Rate of New Real Estate Agents: What’s Really Going Wrong? career-alignment real-estate-industry Apr 15, 2025

You’ve passed your real estate exam. You’ve joined a brokerage. You’re ready to hustle.

But a few months in, reality hits: the phone isn’t ringing, your bank account is shrinking, and the freedom you were promised feels more like free-fall.

If this sounds familiar, you’re not alone.

Here’s the tr...

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From Burnout to Breakthrough: Why I Took a Sabbatical and Started Good Agents career-alignment founder-story real-estate-industry Apr 09, 2025

Last fall, I did something I’ve never done before: I took a professional sabbatical. It was the first time I’d been without a job since I turned sixteen. The time away gave me a chance to slow down, spend more time with my family, and reflect deeply on what I want the next chapter of my career to lo...

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