Articles
Recruiting gets talked about like it’s the engine behind every great real estate team.
So you send messages. You book coffees. You follow up. And sometimes, it works.
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But the kind of agents you really want on your team? They’re usually not raising their hand.
They’re not clicking “apply.”
The...
You brought on a new agent to the team. They seemed sharp, motivated, and friendly - said all the right things.
You had a good feeling about them — and maybe even a decent first few weeks.
But now six months later, you’re wondering why it’s not clicking.
Leads aren’t converting. Accountability’s ...
Over the last 10 years, I’ve hired across just about every corner of real estate:
50+ agents for a new brokerage, the founding team of a startup, salespeople, marketers, engineers, operators — you name it.
I’ve also had to fire and lay people off.
I’ve seen people who crushed the interview… and f...
When you bring a new agent onto your team, it’s easy to feel optimistic.
They’re eager. They say the right things.
Maybe they even close a few early deals.
On the surface, everything looks good.
But hiring mistakes in real estate don’t usually show up right away.
They show up later — quietly — ...
The hiring problem no one talks about:Â
In real estate, most bad hires aren’t the agent’s fault.
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They’re the result of teams hiring without clarity.Â
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No clear definition of the ideal candidate.
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No understanding of leadership style fit.
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No structured evaluation process.
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Ju...
