Stop Recruiting & Start Attracting: How to Become a Magnet for Quality Agents

Recruiting gets talked about like it’s the engine behind every great real estate team.

So you send messages. You book coffees. You follow up. And sometimes, it works.

But the kind of agents you really want on your team? They’re usually not raising their hand.

They’re not clicking “apply.”

They’re not on job boards.

And they’re definitely not eager to join just because you’ve got leads.

• The challenge isn’t chasing more agents.
• It’s building a business that the right ones naturally want to be part of.

Most Recruiting Efforts Are Built Around Noise

Scroll through job boards or your inbox and it’s all the same:

• “High-earning potential!”

• “Unlimited leads!”

• “Join our award-winning team!”

That kind of recruiting is designed to create volume. But if you’re honest, do you really need more volume?

Or do you need more alignment?

• More agents who are wired for your model.
• More people who will stick.
• More professionals who won’t burn through leads or disappear after onboarding.

The Best Agents Aren’t Looking — But They Are Paying Attention

The agents you’re trying to attract?

They’re already closing deals. They’re heads down.

But they’re also observant.

They’re watching:

• How other teams operate

• What kind of support exists beyond the pitch

• Whether your systems, leadership, and culture match what they want next

They’re not looking for noise. They’re looking for fit.

You don’t attract great agents with louder outreach. You attract them by building something clear — and letting that clarity speak.

Clarity is What Attracts the Right People

A strong hiring message starts by defining:

• The role

• The person who thrives in it

• What success on your team actually looks like

• What makes your team different (without the hype)

Without that foundation, it’s just another job post.

Another “we’re growing” headline that blends in.

But when the right person sees a message that reflects who they are and how they work — they lean in.

How to Build a Hiring Brand That Attracts

This isn’t about a slick campaign. It’s about being clear, specific, and consistent.

Start by asking:

• What kind of person actually succeeds here?

• What kind of work style thrives in our model?

• What do we believe about how the business should run?

Then let that show up everywhere — From how you write job posts to how you show up on social to how you talk in interviews.

The goal isn’t to appeal to everyone. It’s to help the right people recognize: “This is where I belong.” 

Ready to Attract, Not Chase?

The Strategic Fit Hiring System helps real estate teams get clear on:

• Who they’re hiring

• What traits matter

• And how to position their team in a way that attracts aligned, qualified talent

If you’ve ever felt like recruiting is a grind — It might be time to make yourself easier to find, not harder to sell.

👉 Click here to preview what’s inside the system